Social media platforms have become a necessity for small and large business to market their products and services. One such platform, YouTube, is particularly useful because it facilitates marketing through video.
With its limitless capacity, YouTube is home to millions of videos linked to an equal number of businesses and generating traffic to the content you post on behalf of your business can be challenging if you do maximize on the full capabilities of the platform.
With its limitless capacity, YouTube is home to millions of videos linked to an equal number of businesses and generating traffic to the content you post on behalf of your business can be challenging if you do maximize on the full capabilities of the platform.
Below are 5 useful tips on the best ways to use YouTube for business
Brand Your YouTube Channel
Often overlooked by small businesses, this is a critical factor to the success of your marketing strategies on YouTube. A channel serves as the home to all the content you post on the platform. On the channel, you can crate, upload, sort, and perform other useful tasks related to video.
Branding your channel will ensure that the unique identifiers and selling points of your business are visible to the rest of the world. Some effective branding techniques include using the business colors in banners, adding information and links that lead back to your website, and enabling users to subscribe to your content.
Create Content that Addresses Genuine Needs
It is fair to assume there are hundreds, maybe thousands, of other businesses similar to yours, which are also utilizing the same platforms to market their products and services. In order to remain competitive, it is imperative that the content you upload and share on YouTube addresses key user needs and offers practical solutions to genuine questions.
If, for example, you run a music academy for teaching children how to lay instruments, you can research of some of the challenges your target market may experience during the learning process. Based on this knowledge and anticipated questions, you can create highly relevant videos that will attract a large audience.
Maintain a Constant Flow of Content
A common mistake most small businesses make is being inconsistent in uploading videos on YouTube. It is important to bear in mind that if your audience loves the videos you post and finds them resourceful, they are likely to seek more content on a regular basis. It would be a great inconvenience if your content cannot keep up with the demand.
One of the tactics we like to use was presented to us by the attorney marketing experts at Oresky Law. What they do is make a video and content posting schedule - they then assign an intern to make sure that each and every video gets posted on time.
You can adopt various useful strategies that will ensure your video volumes are enough to maintain consistency. If your business sells consumer products such as electronic home appliance, you can create a tutorial series that will guide customers and users on how to assemble and use the products you sell.
Webcasts, employee and customer interviews, and product demonstrations are other powerful strategies of creating and presenting constant videos on YouTube.
Call Your Audience to Action
Your YouTube subscribers or viewers can be extremely resourceful in promoting your brand and business. Always ensure you add links to your business’s website, in the video, and include promotional materials such as discount offers, coupons, and contests.
Another form of CTAs is requesting viewers to subscribe to your channel, or share the videos on social media and other communication platforms. You can also ask them to comment and leave their feedback regarding the content you post. All these will influence your business positively.
Write Catchy Descriptions
Ensure you begin your video descriptions with a link to the business website. This will prompt people to click on it if they require more information. Ensure the description is brief, concise, and informative. It is possible to achieve all that in a sentence or two.
Always populate your description with keywords relevant to your line of business or key areas of interest with respect to your audience. Using these guidelines, you will have adopted some of the most effective techniques of using YouTube for business.
Often overlooked by small businesses, this is a critical factor to the success of your marketing strategies on YouTube. A channel serves as the home to all the content you post on the platform. On the channel, you can crate, upload, sort, and perform other useful tasks related to video.
Branding your channel will ensure that the unique identifiers and selling points of your business are visible to the rest of the world. Some effective branding techniques include using the business colors in banners, adding information and links that lead back to your website, and enabling users to subscribe to your content.
Create Content that Addresses Genuine Needs
It is fair to assume there are hundreds, maybe thousands, of other businesses similar to yours, which are also utilizing the same platforms to market their products and services. In order to remain competitive, it is imperative that the content you upload and share on YouTube addresses key user needs and offers practical solutions to genuine questions.
If, for example, you run a music academy for teaching children how to lay instruments, you can research of some of the challenges your target market may experience during the learning process. Based on this knowledge and anticipated questions, you can create highly relevant videos that will attract a large audience.
Maintain a Constant Flow of Content
A common mistake most small businesses make is being inconsistent in uploading videos on YouTube. It is important to bear in mind that if your audience loves the videos you post and finds them resourceful, they are likely to seek more content on a regular basis. It would be a great inconvenience if your content cannot keep up with the demand.
One of the tactics we like to use was presented to us by the attorney marketing experts at Oresky Law. What they do is make a video and content posting schedule - they then assign an intern to make sure that each and every video gets posted on time.
You can adopt various useful strategies that will ensure your video volumes are enough to maintain consistency. If your business sells consumer products such as electronic home appliance, you can create a tutorial series that will guide customers and users on how to assemble and use the products you sell.
Webcasts, employee and customer interviews, and product demonstrations are other powerful strategies of creating and presenting constant videos on YouTube.
Call Your Audience to Action
Your YouTube subscribers or viewers can be extremely resourceful in promoting your brand and business. Always ensure you add links to your business’s website, in the video, and include promotional materials such as discount offers, coupons, and contests.
Another form of CTAs is requesting viewers to subscribe to your channel, or share the videos on social media and other communication platforms. You can also ask them to comment and leave their feedback regarding the content you post. All these will influence your business positively.
Write Catchy Descriptions
Ensure you begin your video descriptions with a link to the business website. This will prompt people to click on it if they require more information. Ensure the description is brief, concise, and informative. It is possible to achieve all that in a sentence or two.
Always populate your description with keywords relevant to your line of business or key areas of interest with respect to your audience. Using these guidelines, you will have adopted some of the most effective techniques of using YouTube for business.